Samaira Ahuja
242,000 Impressions & 135 High Quality Leads for only $32 Cost Per Lead!
Samaira Ahuja is a highly experienced real estate professional who strives to achieve the best results for her clients. She offers services such as property sales, market appraisals, auction services, and more in the northern suburbs.
Samaira Ahuja is part of a leading real estate franchise network, Hockingstuart Epping and a team that has been rated numerous years in a row as number one agent in Marsfield and has been responsible for holding many street and suburb records throughout the Epping area.
She is all about celebrating the local area. She is also focused on matching the right person with the right property at the right price.
Industry
Real Estate
Marketing Platform
Facebook Ads & Xpress Automations
CLIENT OBJECTIVE
Professionals Wanneroo has a wide range of real estate services to Wanneroo community: sales, market appraisals, auction services and more. They needed to promote their services to property owners/sellers and buyers in Wanneroo and its surround areas.
The goal was simple: get more house listings to sell and sell more properties in their area.
THE STRATEGY THAT WE USED
1.) Create a lead magnet for cold audience ads.
- Created an irresistible offer to attract the target audience using property appraisals
- Multiple split testing of campaigns using ad graphics, videos, and ad copies that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU
RESULTS IN THE FIRST 3 MONTHS
Leads
135
Average Cost Per Lead
$32
Potential Sales Value
$150,000 – $300,000
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