Owl Finance

54 Refinance Leads for a Mortgage Broker in Just 30 Days!

Owl Finance specializes in home loans for buyers and investors & refinancing. They wanted to target potential loan borrowers and refinancers.

Owl Finance approached Marketing Transformers with the aim of generating high quality traffic and clients who needed their financing services.

Industry

Finance / Mortgage

FB Page

https://www.facebook.com/owlfinancemelbourne/

Website

https://www.owlfinance.com.au/

Marketing Platform

Facebook Ads & Xpress Automations

CLIENT OBJECTIVE

Owl Finance specializes in home loans for buyers and investors & refinancing. They needed to promote their financing services to people who needed it.

The goal was simple: get more loan and refinancing applications.

THE STRATEGY THAT WE USED

Generated leads and traffic

1.) Create a lead magnet for cold audience ads.

Created an irresistible offer to attract the target audience Low Interest Loans & Refinance lead magnets.
Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.

Remarketing and follow up system for warm leads

Detailed tracking and analysis.
Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.

3.) In-depth Ads management

Created audiences using custom and lookalike audiences.
Targeted people based on their affinity interests and online buying behaviour.
Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU