Iconic Café Bankstown

Iconic Bankstown is a popular café located in a busy shopping centre in bankstown, offering aromatic authentic coffee and food that shoppers can’t resist. They serve breakfast, lunch, and dinner, plus accommodate vegans and health conscious people with a variety of fresh options.

Industry

Cafe

Website

NA

Marketing Platform

Facebook Posts Management

CLIENT OBJECTIVE

  • Iconic is a 12 year old café in Bankstown Central Shopping Centre. As an established brand, they wanted to expand their reach through social media in order to be more visible to local patrons.
  • The café also had a new menu being launched and wanted to showcase several new dishes, as well as demonstrate their unparalleled service and friendly environment perfect for the busy shopper. The overall aim was to manage the brand and create local awareness.
  • Iconic Bankstown needed help with leveraging social media to reach more local customers while also saving money. AdWise recognized the authenticity and appealing visual aesthetic of the cafe, and decided to use a highly effective social media strategy to reach a larger audience.

THE STRATEGY THAT WE USED

Photo shoot

We conducted a photoshoot to get eye catching images of thecafé’s food and ambience.

Frequent posting

Regularly posted on the page with hashtags that resonated with
the target audience

Special offers

Promoted high value offers among the cafe’s local audience to increase page likes and followers of nearby customers.
Set up a QR scanning code for people to enter into a contest to win a pair of Louboutin shoesa

Results in the last 12 months:

The café was awarded the Retailer’s Choice best social media
presence by Bankstown Central Shopping Centre

Page likes

2,500

Store traffic

Doubled

Want similar results to these?
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Clients Testimonial

“Adwise came up with creative ideas to make my cafe more famous in the Bankstown area. They can really transform a business. My cafe even won an award for best social presence in the Bankstown area.”

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