HBA Global
HBA Global specialises in home loans & Re-financing, business loans, debt consolidations loans, car loans and 20+ other loan types. They wanted to target potential loan borrowers and refinancers.
HBA Global approached Marketing Transformers with the aim of generating high quality traffic and clients who needed their financing services.
Industry
Finance / Mortgage
FB Page
N/A
Website
Marketing Platform
Facebook Ads & Xpress Automations
CLIENT OBJECTIVE
HBA Global specializes in home loans & Re-financing, business loans, debt consolidations loans, car loans and 20+ other loan types. They needed to promote their financing services to people who needed it.
The goal was simple: get more loan and refinancing applications.
THE STRATEGY THAT WE USED
Generated leads and traffic
1.) Create a lead magnet for cold audience ads.
- Created an irresistible offer to attract the target audience using Cashback Offers and Low Interest Loans lead magnets.
- Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU
RESULTS IN THE FIRST 3 MONTHS
Potential Sale Value
$50,000
Leads
98
Cost per lead
$13.35
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