Based in Sydney, Cinestar Events are the leading promoters of Bollywood concerts and shows in Australia, New Zealand, and Fiji. They host the biggest Bollywood events in Australia, including Bollywood celebrities like Ustad Rahat Fateh Ali Khan, Shreya Ghoshal, Mika Singh, Salman Khan, Sonu Nigam, and many more. Their location is rated as a go to destination for Indian movie and entertainment enthusiasts.
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- Cinestar hosts A-League Bollywood celebrity concerts and shows in Australia and New Zealand, but need to create constant awareness of their shows in order to sell them out quickly. In our brief, we were tasked to sell out every upcoming show they had. So we got to work.
THE STRATEGY THAT WE USED
Creative that showcased Bollywood music, parties, and concerts in the local area
- Featured highlights of the upcoming event and used videos of previous events of the artist to build hype
- Multiple split testing of campaigns to see which resulted in the highest CTR from concert goers and entertainment enthusiasts
Remarketing and follow up system for warm leads
- Detailed tracking and analysis to optimise for event response, traffic, and the “ticket purchase” conversion event.
- Remarket to people who were interested in previous events
- Email and SMS marketing follow up system to remind target audienceof upcoming shows which drastically increased ticket sales
Laser targeting and ads management
- Defined audiences using custom and lookalike audience of website and page visitors
- Used affinity interests of concerts and events to target potential customers and improve ROAS
- Attribution analysis and ongoing ads optimisation at all 3 levels TOFU, MOFU and BOFU
RESULTS IN THE FIRST 3 MONTHS
Cost per lead
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“Diligent, creative, and highly knowledgeable team. Ram helped us in marketing for pulling in 3000+ audience Ustad Rahat Fateh Ali Khan Sydney concert. They always come up with new ideas and strategies!”
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