Edu Master Group
The Edu Master Group provides modern AI PTE training courses to students struggling to achieve a high PTE score. The program was started in 2016 and has helped thousands of students to achieve their desired score in very little time.
With enormous experience in tackling the PTE exam, Edu Master Group has successfully become the first automated PTE Academic center that allows students to take a real mock PTE test and receive results almost instantly.
Industry
Online Education Courses
Website
Marketing Platform
Facebook Ads, Click Funnels & Active Campaign Email Marketing
CLIENT OBJECTIVE
- Edu Master Group PTE Master was stagnated by COVID-19 due to the widespread lockdowns. All physical learning centres were affected, and student traffic had completely died.
- They needed to promote their innovative online course and get their newly built online PTE platform in front of students that desperately needed it. The goal was simple: help the maximum number of students pass the PTE, quickly and easily.
- PTE Master wanted to focus their targeting on students who needed to conquer the PTE for additional points towards their PR.
- The Director of PTE Master approached AdWise with the aim to generate high quality traffic and student leads who needed an easy, fast, and effective PTE training solution.
THE STRATEGY THAT WE USED
Create a lead magnet for cold audience ads.
- Created an irresistible offer to attract the target audience using a free Ebook lead magnet.
- Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the paid course using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field. This made the students believe in the product which led to more purchases and course subscriptions.
In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels: TOFU, MOFU and BOFU
RESULTS IN THE FIRST 3 MONTHS
Leads
1877
Cost per lead
$4.9
Potential Sale Value
$140,775
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CLIENTS TESTIMONIAL
“When I approached AdWise, they helped me review and analyze my target audience. From there I could build up my business and kickstart it, reach out to thousands of students, and help them pass the exam and improve their life”.
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