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An influencer is someone who is literally able to influence people. Influencers have ever-growing, active follower bases of people who look up to them and try to emulate their lifestyle. This means, if an influencer uses or endorses a product or service effectively, followers are extremely likely to also sample the product and adopt it.
Because influencers are perceived as more ‘real’, content that they create and post is consumed with more trust and less criticism or skepticism.
Products and services that are endorsed by influencers are perceived as unpaid, genuine endorsements; which they usually are.
Influencer marketing is like celebrity brand endorsement, but MUCH better!
Here’s the catch!
Finding the right influencers for your brand is a tough and time-consuming task. Tougher still is convincing them to use your product or service, understand it, create original engaging content around it, and endorse it.
THAT’S WHERE WE COME IN!
Influencer marketing in Sydney, Australia is much easier and way more effective when you’ve got the brand-meisters at MARKETING TRANSFORMERS batting on your team.
We have a huge, huge network of social media influencers and YouTube influencers from various backgrounds, demographics, and nationalities spread across Australia. When we recommend products and services, our influencer buddies are willing to give you a listen and try out your brand.
Before you know it, we have ourselves a flawlessly scheduled influencer marketing plan in place.
How We Do It:
Influencer Matching: Once we understand your brand and its value offerings, we’ll scan through our massive database of social media influencers to find those influencers who are related to your niche.
Follower-base Check: We’ll then carefully select those influencers whose follower-bases are most relevant to your target market.
Getting in Touch: We’ll connect with the shortlisted influencers and talk to them about your brand and your product or service. Where possible we’ll make sure influencers are actually able to get a feel of your brand’s offerings. We’ll do the convincing where required; you just have to make sure you offer them the best your brand has got.
Stage, Set, Go: We’ll coordinate with the chosen influencers to create excellent on-brand narratives and highly engaging creative content for them to showcase on their social media platforms and YouTube channels. Before you know it, your brand will be set to get more impressions and engagements than you could ever have imagined with any kind of advertisement.
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“The agency’s results-driven approach is very different to the one used by most marketing agencies. It is a scientific, numbers-driven way of winning business, which is giving Marketing Transformers an edge that other agencies may find difficult to compete with in the future.”