Iconic Café Bankstown
Iconic Bankstown is a popular café located in a busy shopping centre in bankstown, offering aromatic authentic coffee and food that shoppers can’t resist. They serve breakfast, lunch, and dinner, plus accommodate vegans and health conscious people with a variety of fresh options.
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- Iconic is a 12 year old café in Bankstown Central Shopping Centre. As an established brand, they wanted to expand their reach through social media in order to be more visible to local patrons.
- The café also had a new menu being launched and wanted to showcase several new dishes, as well as demonstrate their unparalleled service and friendly environment perfect for the busy shopper. The overall aim was to manage the brand and create local awareness.
- Iconic Bankstown needed help with leveraging social media to reach more local customers while also saving money. AdWise recognized the authenticity and appealing visual aesthetic of the cafe, and decided to use a highly effective social media strategy to reach a larger audience.
THE STRATEGY THAT WE USED
We conducted a photoshoot to get eye catching images of thecafé’s food and ambience.
Regularly posted on the page with hashtags that resonated with
the target audience
Promoted high value offers among the cafe’s local audience to increase page likes and followers of nearby customers.
Set up a QR scanning code for people to enter into a contest to win a pair of Louboutin shoesa
RESULTS IN THE LAST 12 MONTHS:
The café was awarded the Retailer’s Choice best social media presence by Bankstown Central Shopping Centre
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“Adwise came up with creative ideas to make my cafe more famous in the Bankstown area. They can really transform a business. My cafe even won an award for best social presence in the Bankstown area.”